![]() We took care to proof the document frequently in order to constantly observe the opportunity that scale and pagination might offer us to better-express our design sentiments through a hand-held experience. Production Lesson(s)As a brand that deals mostly with digital creative, it is always a welcomed challenge to shift our design thinking from the seemingly boundless canvas of the screen, to the physical form and structure of printed matter. The decision to pursue an 8-panel, gatefold construction was a deliberate one that ensured our ability to walk the reader through our approach to design and technology, so that they might experience one controlled stage at a time, reinforcing a careful approach to practicality through intelligent design. In our photo art direction, a set of crisply arranged objects creating geometrical shadows emphasized the precise and tactile nature of paper invitations, communicating the high quality of the fine paper stock itself.Īs a physical counterpart to the visual online marketing of the campaign, printed collateral was designed to be received by representatives of the press as a means of demonstrating our approach to design for the 2017 wedding season, as well as an opportunity to feel the same quality paper stock which is used for our printed cards and invitations. ![]() To address the challenge of engaging users with a classic aesthetic through a contemporary lens, the 2017 wedding campaign married paper and digital products in a single canvas, showing the range of delivery options Paperless Post offers for the entire wedding sending process. ![]() Wedding season is pivotal at Paperless Post, and the 2017 wedding season was no exception.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |